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Free tools · built for owner-operators

Know your numbers before a rollup knows them for you.

Private-equity platforms walk into your market with analysts, dashboards, and a spreadsheet on every competitor — including you. These free tools give you the same clarity in minutes, using answers you already know.

Take the Marketing Scorecard Run the Missed-Call Calculator

No login, no sales call. Your result shows on screen the moment you finish.

A home-service technician in a navy cap working at a desktop computer in a shop lined with gauges, hoses, and hand tools.
30+years in marketing,
operations & finance
8+home-service
trades served
Boise, IDindependent-owned,
just like you

Live now · free · instant

Straight answers in a few minutes.

Each tool runs on inputs any owner can pull from memory or a phone log — never your CRM, never your customer list. See your result instantly, then decide if you want the deeper plan.

Live now

Marketing Scorecard

Where you're strong, where you're exposed, and the one fix to make first.

Fifteen quick questions across the five areas that decide whether homeowners find you, trust you, and call you — before they call the rollup down the road.

15 questions~5 minutesScore out of 100
  • Brand, lead engine, reputation, operations, and AI readiness — scored
  • Your single highest-leverage fix, named plainly
  • Optional: the full category-by-category breakdown
Sample result
Brand
78
Lead engine
61
Reputation
84
Operations
38
AI readiness
27
Take the Scorecard Free. No login.
Live now

Missed-Call Revenue Calculator

What the phone you didn't answer cost you this year.

Plug in your weekly call volume, how many go unanswered, and your average ticket. The math shows the jobs — and the dollars — walking to whoever picked up next.

6 inputs~2 minutesDollars per year
  • Lost revenue and lost gross profit, per week, month, and year
  • Every assumption visible and adjustable — no black box
  • Optional: a missed-call recovery plan built on your numbers
Example only

Revenue walking out the door

$112,000/yr

An example shop — your numbers will differ.

80 calls/wk20% unanswered60% never call back50% book$450 ticket
Run my numbers Free. No login.
Live now

Review Gap Scorecard

The review gap between you and the rollup down the road, and how fast you can close it.

Enter your Google review numbers and up to three competitors' numbers. You see the gap, the monthly pace needed to close it, and the one move to make first.

Up to 4 businesses~5 minutesGap, pace, first move
  • Your count, rating, and reply rate against the top listings in your market
  • Months to catch the leader at your current pace, with every assumption shown
  • Optional: a 90-day plan built on your numbers
Run the Scorecard Free. No login.
Example only

Your review gap

328 reviews behind

Rollup branch
412
Local rival
156
You
84

An example market. Your numbers will differ.

Live demo

Call Volume Forecaster

Next week's phones, called before they ring.

A seven-day outlook of inbound calls, booked jobs, and which trade the weather is pushing — built from a real shop's anonymized call history and running on live Boise weather. See what a forecast built on your own calls could do.

7-day outlookLive weatherStaffing notes
See the live demo Demo company. Want one on your data? Ask on the demo page.
Sample week
Mon110calls
Tue95calls
Wed90calls
Thu95calls
Fri95calls
Sat20calls
Sun10calls

Orange = a hot day driving AC calls.

Independents vs. the rollups

They measure everything. Now you can too.

A PE platform decides where to spend by the numbers. Most independents decide by gut and a good season. These tools close that gap — without a data team.

The rollup's playbook
Yours, done right
—An analyst team scoring your market
✓A five-minute score you run yourself
—A 24/7 call center catching every ring
✓A clear dollar figure on the calls you're missing
—Dashboards built to pitch the next buyer
✓Plain-English results built for your next decision
—Your data fed into a corporate system
✓Your answers stay with TopPage — never sold or shared
The rollups aren't smarter than you. They just measure first. Start there.

How the tools work

Answer. See it. Decide.

1

Answer what you know

Every question uses something an owner can answer from memory or a phone log. Nothing to export, nothing to connect.

2

See your result instantly

Your score or dollar figure appears on screen right away. No email required to see it.

3

Go deeper if you want

Want the full breakdown or a recovery plan? Leave your email and it's yours — plus a personal follow-up from Mike, not an automated sales sequence.

Deeper reviews from Mike

Two reviews that use your own data.

Each one is a written report built from your customer or job records, with a review call. Each one starts with a data check, under a signed non-disclosure agreement, so you know your data can support the answers.

Paid review

Where's the Gold

Find the revenue already sitting in your past-customer list. See your lapsed customers, your repeat opportunities, and the segments worth marketing to first.

 Paid review

Where's My Patch

See where your best jobs actually come from, so your marketing and routing go to the ground that pays.

How it works

Three steps, and the data check comes first.

  1. Request a data check and tell us what software you use.
  2. We sign a non-disclosure agreement, you send your full export, and we tell you plainly what it can support.
  3. You get a quote, then a written report and a review call.
Request a data check

We discuss pricing by phone.

Rather talk it through?

Bring your score. We'll bring a plan.

Run a tool, then book a straight conversation about what the numbers mean for your business — whether or not you ever hire us.

Book a strategy session Read The Home Front
✓Honest assessment first ✓No bloated retainers ✓We'll tell you straight