Home / Free Tools / Review Gap Scorecard
Free tool · about five minutes
Know your review gap before a rollup widens it.
Homeowners compare review counts before they call. Enter your Google numbers and your top competitors' numbers, and see the gap, the pace to close it, and the one move to make first.
Free. No login. Your result shows on screen the moment you finish.
Illustration only. Example numbers, not real market data.
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Free tool · about 5 minutes
See where you stand in your market.
Open Google Maps, search your trade in your city, and read the numbers off the top listings. Everything below comes from what you can see on screen.
Your result shows here
Fill in the form and press the button. You'll see your gap, your pace, and your first move.
Your first move
Want a 90-day plan built on these numbers?
Leave your email and Mike will send a short plan for closing your gap, with a personal note about your market. No automated sales sequence.
Your plan request is in. Here's why this matters.
Reviews do three jobs at once. Most owners only know about the first.
1. They decide who gets the call
A homeowner with a failing furnace picks from the map in seconds. Your count and stars are the first proof a stranger sees. Recent reviews say you're busy and active, and your replies say someone picks up.
2. They feed your map pack ranking
Google says local results rest mainly on relevance, distance, and prominence. It says more reviews and positive ratings can help your local ranking. You can't change how far you are from the searcher. Reviews are one of the few prominence signals you control.
3. They feed your Local Services Ads ranking
This is the one owners miss. Google says LSA ranking comes from your bid, how likely you are to produce a lead, and your profile quality. Profile quality includes your rating, your number of reviews, and your average response time. Google also says missed calls can hurt your responsiveness, so the Missed-Call Calculator belongs in the same conversation. A bid can't make up for a thin profile on its own, and reviews cost no ad spend to build.
Reviews are the rare signal that helps you get found and helps you get chosen.
Google doesn't publish how much each factor weighs, and nobody outside Google can tell you exactly how far one review moves a ranking. What Google does say is that reviews count. Rollups build review systems for a reason.
Sources: Google's help pages on improving your local ranking and Local Services Ads rankings.
How the numbers work
- Gap is the review count of the competitor with the most reviews, minus yours.
- Position compares your count to that leader. At or above 100% you lead. From 75% to 99% you're within reach. From 40% to 74% you're behind. Under 40% you're far behind. These cutoffs are our rule of thumb, not an industry standard.
- Months to close divides the gap by how many more reviews a month you add than the leader does. If you leave the leader's 30-day number blank, we assume they add none, and the result says so.
- Pace to close in 12 months is the gap divided by 12, plus the leader's monthly pace if you gave it.
- Rating compares yours to the simple average of the competitors you entered.
- Reply rate is replies out of your 10 newest reviews.
This is a snapshot. Competitors keep adding reviews, so run it again each month. We don't look anything up. Every figure comes from what you type.
What homeowners see
Three numbers decide the first impression.
A homeowner with a leaking water heater isn't reading your website. They're scanning the map and picking from what they see in about ten seconds.
How many people said it
A bigger count says you've done a lot of jobs and people took the time to talk about them. It's the number a rollup branch is best at stacking up.
Count is the easiest number to close, because it comes from habit.
What they said
Stars show whether the work lived up to the promise. A high rating on a small count reads as thin. A high rating on a large count reads as proven.
Rating is the slowest to move, and the hardest for a competitor to fake.
Who's on the other end
Replies show a real person reads the feedback. Prospects read how you handle the bad ones more closely than they read the good ones.
Reply is free, it takes minutes, and a template can't imitate it.
Independents vs. the rollups
They run a review machine. You run the jobs.
A PE-backed platform can afford a review system on every branch. What it can't copy is a crew that gets named and an owner who answers.
How the tool works
Look. See. Close.
Look it up
Search your trade and city on Google Maps. Write down the count, rating, and recent reviews for you and your top competitors. It takes a few minutes.
See the gap
Your result shows on screen right away, with every assumption visible. No email needed to see it.
Close it
Start with the one move the tool names. If you want the full 90-day plan, ask for it. If you'd rather talk it through, book a session.
Rather talk it through?
Bring your gap. We'll bring a plan.
Run the tool, then book a straight conversation about what the numbers mean for your shop, whether or not you ever hire us.