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Offer sheet · 2027 planningPlan 2027 around the work your shop can actually deliver.
A two-week planning sprint for independent HVAC and plumbing owner-operators. We put your real numbers next to your real capacity and build a 2027 marketing and growth plan that fills the board profitably without burying your techs or your office.
Three sprints per month, so each one gets senior-level attention.
Investment
The full fee is applied to any TopPage engagement you start within 30 days.
What you get
Six deliverables, all built from your own numbers.
You finish the two weeks with a plan you can run, not a deck that sits on a shelf.
Your numbers baseline
Cost per lead, booking rate, close rate, cost per sold job and average ticket, so you know which dollars are working.
Capacity and demand map
A month-by-month view of tech hours against seasonal call volume, showing where to push and where to protect margin.
Marketing and visibility audit
Google Business Profile, reviews, search, website, and how AI tools answer when homeowners ask who to call.
2027 budget and channel plan
Where to spend, where to cut, and the target for each channel by season.
90-day action roadmap
The first moves for Q1, in priority order, with owners and due dates.
Owner scorecard
A simple monthly tracker so you can see whether the plan is working.
How the two weeks work
Kickoff on day one. Finished plan on day fourteen.
Kickoff
A 60-minute call on your goals, capacity and pain points. We gather the data.
Analysis
Mike works through your numbers, market, competitors and online presence.
Working session
We review the findings together and pressure-test the plan with you.
Plan delivered
Your finished 2027 plan and roadmap, walked through line by line.
What we will need from you
- 12 months of marketing spend, leads or calls, and revenue by month
- Tech headcount and typical weekly capacity
- Read access to your FSM or CRM, if you have one
A good fit if you
- Own an independent HVAC or plumbing company
- Ride busy seasons that swamp the shop, then slow ones
- Spend on marketing but cannot say what it returns
- Feel pressure from rollups and bigger budgets
Investment
One flat fee. Fully credited if we keep working together.
Fully credited
The full fee is applied to any TopPage engagement started within 30 days.
Limited availability
We run three sprints per month, so each one gets senior-level attention.
Yours to keep
The plan is yours whether or not we keep working together.
Start here
Book your 2027 planning call.
A free 20-minute call to see if the sprint fits your shop. No pitch deck, no pressure.
- Two weeks from kickoff to finished plan
- $1,950 flat fee, fully credited toward a TopPage engagement
- Three sprints per month, so spots are limited
Mike Emerich, Founder & Principal. 30+ years in marketing, operations and finance. Boise, Idaho.
Sign up for the 2027 Smart Growth Plan
Or call us at 208-248-1498.
Questions first?
Talk it through with Mike.
Call 208-248-1498 or book a strategy session. We will tell you straight whether the sprint fits your shop.