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360-Degree Assessment

See the whole business — then know exactly what to fix first.

One honest, top-to-bottom read on your marketing and operations — brand, lead flow, your people, your database, and your sales process — turned into a prioritized plan you can act on. Not a report that sits in a drawer. A roadmap that books more jobs.

The first conversation is no-pressure and no obligation — you'll leave knowing where you stand.

A sprinter set in the starting blocks, ready to run
30+years in marketing,
advertising & sales
8+home-service
trades served
Boise, IDindependent-owned,
just like you

Clarity. Action. Performance.

How a 360 read actually helps.

Most audits hand you a binder and a bill. Ours is built to do three things — show you the truth, hand you a plan, and tie it to numbers that matter.

Clarity

A true read, not a guess

We measure what is actually happening across your marketing and operations — the friction you cannot see from inside the business.

You cannot fix what you cannot see. First we make it visible.

Action

A plan, not a binder

Every finding maps to a prioritized move, ranked by impact versus effort, so you know the three to five things to do first.

Analysis is easy. A plan you will actually run is the point.

Performance

Measured by booked jobs

We baseline where you are and tie the roadmap to numbers that matter — booked calls, cost per job, repeat revenue.

If it does not book a job, it does not make the plan.

Independents vs. the rollup playbook

An assessment built for you, not a portfolio.

Rollups run a generic audit template built to feed an investor deck. Yours is built for your business — and it hands you the advantage they try to systematize.

The rollup's playbook
Yours, with TopPage
—A template applied to every location
✓A read tailored to your market, trade, and team
—Findings that serve the investor deck
✓Findings that serve the owner's next 90 days
—Change dictated from a corporate office
✓A plan you own and run at your pace
—Measures for the quarterly report
✓Measures for booked jobs and margin
—Optimizes toward an exit
✓Optimizes toward a stronger business you keep
The rollup buys a playbook. You get one built around what you already do well — and a clear, honest list of what to fix first.

What the 360 covers

Five parts of the business, one honest read.

We look across the whole operation — not just the marketing — because a booked-jobs problem usually hides in more than one place.

01

Brand & positioning

Do homeowners know why to pick you?

We assess whether your brand says something specific and true — or blends in with every other truck in town.

  • Positioning and message clarity
  • Consistency across site, profile, and trucks
  • Paired with our Brand Consulting
  • What makes you the obvious local choice
02

Marketing & lead flow

Where do calls come from — and what do they cost?

We map every source of leads, what each one costs, and where the phone should be ringing but isn't.

  • Channel-by-channel lead and cost review
  • Local search, ads, and profile visibility
  • Website and conversion gaps
  • The quick wins hiding in plain sight
03

Your people

The techs and CSRs who make or break the call

The human layer decides whether a lead becomes a job. We assess mindset, booking behavior, and the trust signals customers feel.

  • CSR booking and call-handling review
  • Technician mindset and brand representation
  • Coachability and retention signals
  • Where training turns leads into booked jobs
04

Database & sales

Revenue hiding in customers you already have

We review the database you are sitting on and the follow-up that closes — the cheapest jobs you are not booking yet.

  • Reactivation opportunity in your existing list
  • Follow-up, proposal, and close review
  • Paired with our Database Optimization
  • Repeat and referral revenue you are leaving behind

The parts most owners worry about

Straight answers before you commit.

●Minimal disruption

One to two days on-site at most — most of the work is remote. Your crews keep working.

●Flat fee by footprint

Quoted by the size of your business, not by the hour. You know the number up front.

●A revenue-leak hunt

Missed calls, slow follow-ups, weak proposals — we find the money already slipping through.

How it works

Three steps, from fit call to roadmap.

No long commitment to find out if it is worth it. We start with a short call and end with a plan you can run.

1

Fit call & intake

A 20-minute call to see if it is a fit, then a light intake so we measure the right things.

2

The 360 read

We assess brand, marketing, people, database, and sales — mostly remote, with minimal disruption.

3

Roadmap & priorities

You get an Activation Map: the three to five highest-impact moves, ranked, with a 90-day plan.

Why owners trust us

Business veterans first. Assessors second.

We have run the plays we grade, so we read your business like an owner, not an auditor. We tell you the truth about what is working and what is not — even when it costs us the bigger engagement.

The 20-minute fit call is no-pressure and no obligation. We'll tell you honestly whether a 360 assessment would help your business — and where we'd start.

●Built for the trades

We know the seasons, the call volume, and how a homeowner decides who to call — because we cut our teeth in home services.

●Goals first, tools second

We start from the jobs you want, then choose the work — never the newest shiny tactic for its own sake.

●Measured honestly

Booked calls and cost per lead, reported straight to you — not a dashboard built to look busy.

●On the independent's side

Everything we build stays yours — an asset you keep, not attention you rent.

Let's get started

Find out what to fix first.

Book a 20-minute fit call and we'll tell you honestly whether a 360-degree assessment fits your business right now — and the first place we'd look. No pressure, no obligation, and we'll tell you straight.

✓Honest assessment first✓No bloated retainers✓We'll tell you straight