Services / Geo-Targeting, Geo-Fencing, OTT & Programmatic

Geo-Targeting · Geo-Fencing · OTT · Programmatic

Reach the right homes — not the whole metro.

Most local ad budgets get sprayed across a whole DMA and hope. We take the opposite approach: define the homeowners worth reaching, map exactly where they live and move, then put the right message in front of them on the screens they actually use — and measure every dollar of it.

Book a targeting strategy session See how the channels work

A straight read on who you should be reaching and where — before you spend a dollar with us.

Dark city street map with location pins marking targeted neighborhoods connected by routing lines

30+years building brands
& ad campaigns

8+home-service
trades served

Boise, IDindependent-owned,
just like you

Why precision beats volume

The waste isn't in your budget. It's in who it reaches.

A bigger spend on the wrong audience just buys more wasted impressions. The contractors who win locally aren't outspending anyone — they're being deliberate about who sees the ad, where, and when. Three ideas drive everything we build.

Audience over acreage

Reach people, not just a radius

A 25-mile circle around your shop treats a new homeowner and a lifelong renter exactly the same. Audience-centric targeting starts with the customer — homeowners, household income, recent movers, the property types you actually service — and works outward from there.

Spend follows the homeowner most likely to call, not the widest circle you can afford.

The data decides

Let results redraw the map

Every campaign produces signal — which neighborhoods convert, which creative lands, which time of day pays. Data-driven means we read that signal weekly and shift budget toward what's working, instead of setting it and forgetting it.

A campaign that can't show you what's working can't be improved. Yours will show you, plainly.

Screens have changed

Your customer cut the cord

A large and growing share of homeowners now watch on streaming and connected TV, scroll past traditional banners, and ignore the channels older media plans were built around. OTT and programmatic put you on the screens where their attention actually went.

You can keep buying the audience that left, or follow the one that's still watching.

Happy to walk you through the research and benchmarks behind these — real sources, no hand-waving. The streaming-adoption figure in particular we'll cite for your specific market.

Two ways to run local ads

Spray-and-pray vs. audience-first.

Most local media gets bought one way. We build it the other way — and the difference is where your money lands.

The spray-and-pray playbook

Audience-first, measured

—One wide radius around the shop, everyone treated the same

✓Targeting built from homeowner profiles, property type, and intent

—Pick a channel out of habit and leave it running

✓Geo-targeting, geo-fencing, OTT, and programmatic chosen to fit the goal

—"Impressions are up" with no line to actual jobs

✓Calls, form fills, and cost-per-lead tracked back to the source

—Set the budget in January, touch it in December

✓Budget shifted toward what's converting, reviewed continuously

—Black-box reporting you have to take on faith

✓Plain reporting that ties spend to outcomes you can verify

Same budget, very different result. Precision is the multiplier — it makes a modest spend hit like a much bigger one.

The channels we run

Four ways to put your message exactly where it counts.

Each one targets a real audience in a real place. We mix them to fit your goal, your market, and your budget — never all-of-everything for the sake of a bigger invoice.

Channel 01

Geo-Targeting & Geo-Fencing

Own the neighborhoods you actually want to work in.

Geo-targeting serves your ads to the specific areas and audiences worth your truck-roll. Geo-fencing draws a digital boundary around a place — a neighborhood, an event, even a competitor's location — and reaches people while they're inside it or after they leave.

Target by ZIP, neighborhood, or custom map boundary
Fence events, trade shows, and high-value zones
Reach recent visitors to a location with a timely follow-up
Concentrate spend where your service area pays best

Channel 02

OTT & Connected TV

Run real TV-style ads to streaming homes for a fraction of cable.

OTT (over-the-top) and CTV ads play inside the streaming apps your customers already watch — on the big screen in their living room. You get the credibility of television without buying a whole market, targeted down to the household.

Reach cord-cutters traditional TV buys now miss
Target by household, geography, and audience profile
Non-skippable placements that hold attention
Build local brand recognition before the need hits

Channel 03

Programmatic Display & Video

Follow the right homeowner across the sites and apps they use.

Programmatic uses automated buying to place your display and video ads in front of a defined audience wherever they go online — then keeps you in front of people who've already shown interest, so you're top of mind when they're ready to book.

Audience targeting by behavior, interest, and location
Retarget past site visitors who didn't call yet
Display and video across reputable sites and apps
Real-time optimization toward your lowest cost per lead

The parts most agencies skip

Audience work before media buys

We define who you're trying to reach and confirm they're worth reaching before a dollar goes live — using owner-knowable inputs and industry benchmarks, never guesswork.

Creative that fits the screen

A streaming spot, a banner, and a fenced-area offer are not the same ad. We match the message and format to where it runs, so the placement isn't wasted on the wrong creative.

Conversion tracking that's honest

We tie spend to calls and form fills, not vanity impressions — so you can see cost per lead by channel and judge it for yourself.

Frequency you can live with

Targeted doesn't mean relentless. We cap how often the same household sees you, so you stay familiar without wearing out your welcome.

How it works

From a fuzzy radius to a measured campaign.

Three steps. No jargon, no black box — you'll understand exactly who we're reaching and what it's doing.

Define the audience & map the geography

We start with the customer worth winning — homeowner profile, service area, the jobs that pay — then translate that into the exact zones, fences, and audience segments your campaign will target.

Launch across the right channels

Geo-targeting, geo-fencing, OTT, programmatic — we run the mix that fits your goal and budget, with creative built for each placement. No buying a channel just because it's on a menu.

Measure, refine, repeat

We track calls and leads back to the source, read the data every week, and move budget toward what's converting. You get plain reporting that shows what your spend is actually doing.

Why owners trust us with the spend

We started in home services. We never left.

TopPage began as a home-services marketing company, so we know what a wasted ad dollar feels like from the owner's side of the table — and what a campaign that actually rings the phone looks like.

We lead with your business goals, then choose the targeting and channels to match. And we measure everything, because advertising that can't show results isn't worth your money.

●Audience-centric, always

Every campaign starts with who you're trying to reach and why they'd call you — not with a channel we're trying to sell.

●Goals first, tech second

We use the sharpest targeting tools available, but your business objectives drive every decision — not the other way around.

●Results, measured honestly

No participation trophies. We set goals, track leads back to the source, and report transparently — so you always know what your spend is doing.

●Your data stays yours

Anything we collect to target or measure your campaigns stays with TopPage. We never sell or share it, and our public tools rely only on inputs you already know.