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Free calculator · about two minutes

Every unanswered call is a job you handed to someone else.

Often it's the rollup with a 24/7 call center that picks up on the first ring. Plug in six numbers you already know and see what the phone you didn't answer cost you this year — in revenue and in profit.

Run my numbers How the math works

Your result updates live. No email needed to see it.

A smiling customer service representative wearing a headset, answering a call at her desk.
30+years in marketing,
operations & finance
8+home-service
trades served
Boise, IDindependent-owned,
just like you

The Missed-Call Revenue Calculator

Six numbers. One uncomfortable figure.

Drag the sliders or type your numbers. Every assumption is on the screen and yours to change — no hidden multipliers.

Your numbers

All calls to your main line in a typical week. Your phone system or call-tracking report shows this.

Rings that reach voicemail or no one — lunch, after hours, weekends, peak season. Check your phone log for your real number. 20% is a starting point, not a benchmark.

Someone with a leak or a dead AC usually calls the next name on the list. Lower it if most of your callers are repeat customers.

Your booking rate on real service calls. Leave out spam, vendors, and existing-job questions if you can.

Average invoice per completed job. Use your own number — it varies widely by trade and job mix.

Revenue minus parts, labor, and direct job costs. Used only to show profit lost, not revenue.

Revenue walking out the door

$0 / year

Based on the numbers you entered.

$0per month
$0per week
0jobs lost per year
$0gross profit lost / yr

Win back just half of those calls and that's $0 a year in revenue you already paid to generate.

Get my recovery plan

Free · built on your numbers

Get your Missed-Call Recovery Plan

A short, prioritized plan to close the gap — ranked by what your numbers say matters most. It opens right here when you submit.

  • Where your biggest leak is: coverage, callbacks, or booking
  • The first fix to make this week, and what it's worth
  • A personal follow-up from Mike — not an automated sales sequence

Your numbers and contact details stay with TopPage Digital. Never sold or shared.

How the math works

No black box. Five steps, all on the table.

This is the same arithmetic a PE analyst runs on a call center. Every number comes from you — change any of them and the result changes with it.

Step 1

Yearly calls

Weekly calls × 52.

Your real volume, not a guess.

Step 2

Missed calls

Yearly calls × your unanswered rate.

Every one had a reason to call.

Step 3

Callers lost

Missed calls × the share who never call back.

They called someone. Just not you.

Step 4

Jobs lost

Callers lost × your booking rate.

Only the calls you'd have won.

Step 5

Dollars lost

Jobs lost × average ticket. Gross profit uses your margin.

One visit only — no lifetime value padding.

Lost revenue = weekly calls × 52 × unanswered % × never-call-back % × booking % × average ticket. The figure counts first visits only, so repeat business, memberships, and referrals from those customers would add to it.

Independents vs. the rollups

They answer every ring. You can answer better.

A PE-backed platform can afford a call center. What it can't afford is a voice that knows the neighborhood. Close the coverage gap and that becomes your edge.

The rollup's playbook
Yours, done right
—An offsite call center reading a corporate script
✓A local voice who knows the street and the house
—Every ring answered, few questions asked
✓Every ring answered — or called back fast
—Booking quotas that push the upsell
✓An honest booking that earns the review
—Missed-call data rolled into a quarterly deck
✓One missed-call number on your whiteboard every week
The rollup wins the call by picking up. You win the customer by picking up and knowing them.

Stop handing work away

Your phone is your cheapest lead source.

You already paid for those calls with your marketing, your reviews, and your name. Let's make sure the next one gets answered — whether or not you ever hire us.

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