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Free · 5 minutes · instant score
Score your business the way a rollup already has.
Before a PE-backed platform moves into your market, someone sizes up every independent in it — brand, reviews, lead flow, the works. The Independent Contractor Marketing Scorecard gives you that same read on yourself, in fifteen questions.
Your score shows the moment you finish. No login, no sales call required to see it.
operations & finance
trades served
just like you
The Independent Contractor Marketing Scorecard
Fifteen questions. One honest score.
A clear read on where your business is strong, where you're exposed, and the single highest-leverage fix to make first.
Question
Your Scorecard
Your five-category breakdown
Your highest-leverage fix
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Get the full breakdown
What each score means, and two specific moves per category to raise it. It opens right here the moment you submit — and Mike reads every scorecard that comes in.
Here's your full breakdown
Thanks — your scorecard came through. Mike reads every one personally and will send a short note on your results within one business day.
Category by category
What the Scorecard measures
Five areas. The same five a buyer would check.
Each category gets three questions, scored against what strong independents do. No trick questions, no CRM exports — just what you know about your own shop.
Asked for by name
Whether homeowners know you, recognize you, and have a reason to choose you over a bigger name.
The cheapest lead is the one that searches for you.
A dependable engine
Your cost per customer, how spread out your sources are, and whether you can turn up volume on demand.
One source is a single point of failure.
Earned trust, visible
How you stack up locally, whether every happy customer gets asked, and how fast you answer critics.
Reputation compounds. So does neglect.
Growth that holds
Whether dispatch keeps up, whether you know margin by job type, and whether past customers hear from you.
Growth that breaks the schedule isn't growth.
Found by the machines
Whether AI assistants name you, your Google Business Profile is current, and AI saves your office time.
Most competitors haven't started. That's the opening.
Independents vs. the rollups
Same questions. Different reasons for asking.
Turn the score into a plan
A number is a start. A plan is the point.
Bring your Scorecard to a short strategy session. We'll walk through what's driving your score and the one move worth making first — whether or not you ever hire us.