The Owner's Scorecard
Free for 90 days. Coaching from Mike. No obligation.See where every marketing dollar actually goes.
The Owner's Scorecard is a 90-day tracker for independent home-service owners. You enter a handful of real numbers. It does the math, shows what is working, and shows where calls and cash leak out of your business.
- Seven short sections built on numbers you already have
- Instant math on cost per lead, close rate, and cost per sold job
- Your entries save as you type, so you can stop and pick up anytime
- Mike reviews your numbers every 30 days and writes you back with a straight read
Your 90 days at a glance
What is inside
Seven sections. One clear picture of your business.
Each section answers one question an owner should be able to answer in a minute. Together they show whether your marketing pays, where it leaks, and what to change first.
The Five Numbers
Spend, leads, appointments, sold jobs, and revenue turn into cost per lead, booked rate, close rate, average ticket, and cost per sold job.
Is It Working
Compare what you pay to win a job with the gross profit that job leaves. You get a plain yes or no.
Source Ledger
See which sources produce sold jobs and what each one costs, so budget follows results.
Review Gap
Stack your reviews against three local competitors and see how many months it takes to catch up.
Phone Test
Six checks on how your phone gets answered, repeated at day 30, 60, and 90.
Leak Math
Unanswered calls times booked rate times close rate times ticket shows the dollars you leave behind each month.
Action Plan
One change per checkpoint, with an owner and a date, plus a 13-week tick sheet.
Two ways in
Pick the depth that fits your week.
Both are free. The 90-Day Scorecard goes much further, and it comes with a coach in your corner.
5-Minute Assessment
Answer a short set of questions and get a fast read on where your marketing stands today.
- About five minutes
- A snapshot of your current position
- No account needed
90-Day Scorecard
Track your real numbers across three months and watch the picture sharpen. Mike coaches you along the way.
- Seven sections with automatic math
- Your entries saved, so you see change over time
- Written reviews from Mike at day 30, 60, and 90
- No obligation at any point
Coaching, not just a form
I read your numbers. Then I write you back.
A scorecard only helps if someone helps you act on it. At day 30, 60, and 90, I review your entries and tell you what you are doing well and what deserves a correction.
You will not get a sales script. You will get a straight read from someone who has spent a career helping independent owners grow.
Mike Emerich, TopPage Digital
Go deeper
Three ways to dig further into your numbers.
The scorecard shows you where to look. These services show you what is there.
Start today
Know your numbers in 90 days.
Create a free account, enter your starting numbers, and let the scorecard do the math. Prefer to talk it through first? Call 208-248-1498.